Flamengo Inks Record-Breaking Sponsorship Deal with Betano
Clube de Regatas do Flamengo, a prominent Brazilian football club, has inked a groundbreaking sponsorship deal with Betano. The president, Luis Eduardo Baptista, hailed the partnership as 'historic', underlining its significance for the club's projects and global expansion.
The deal, the largest in Brazilian football, sees Betano's brand adorning Flamengo's shirt until 2028. Both parties are committed to investing in social and sports development projects as part of the agreement. Gustavo Kanashiro, the strategist behind the partnership, has assigned emotional significance to it.
Betano, operated by Kaizen Gaming, views the sponsorship as both strategic and emotional. It aims to bolster its presence in Brazil and expand globally. The deal covers Flamengo's men's and women's professional squads, Olympic sports, and Flamengo TV, providing financial strength and a pathway to global entry for the club.
The landmark sponsorship deal between Flamengo and Betano is set to bring significant financial and global entry opportunities to the club. Both parties are dedicated to investing in development projects, with the partnership strategically and emotionally driven by Betano and Gustavo Kanashiro.
